Golf retail market intelligence
Course & Cloth monitors public golf-retailer catalogs — TGW, Worldwide Golf, TrendyGolf, Fairway Styles, Carl's Golfland, and growing — and turns snapshot-to-snapshot changes into intelligence for golf apparel and accessories brands, and for retailers watching each other: assortment moves, price architecture, markdown pressure, new entrants.
Catalog observation, not sales data
| Retailer | Tracked | On sale | 4-wk change |
|---|---|---|---|
| TGW | 412 | 31% | +13 pts |
| Worldwide Golf | 268 | 24% | +6 pts |
| TrendyGolf | 190 | 12% | +1 pt |
| Fairway Styles | 233 | 28% | widening |
How it works
We take dated snapshots of public retailer catalogs, compare them, and deliver what changed through three surfaces.
01 — Weekly brief
Markdown pressure, assortment moves, and new-brand appearances across every tracked retailer, summarized in a brief that lands in your inbox Monday morning. Read it in five minutes; know what shifted on the shelf last week.
02 — Market monitor
Price bands, sale coverage, and assortment counts, retailer by retailer and brand by brand. See where your category sits in the price architecture and which retailers are discounting hardest, whenever you want to look.
03 — Analyst chat
An AI analyst that answers questions directly from the catalog database — "which brands appeared at TrendyGolf this quarter?" — with cited evidence from dated snapshots, so you can check every claim yourself.
Sample brief lines
Illustrative sample lines in the format of a real brief — not live data
Our data stance
We're precise about what we observe because that's what makes the numbers trustworthy. Course & Cloth reads public catalogs. It does not, and cannot, see sales.
What we observe
What we don't claim
Why draw the line this sharply? Because the incumbent research products sell point-of-sale sell-through data at enterprise prices, reported after the month closes. That data is real, and if you can afford it, it's valuable. We sell the other layer: the leading indicator. What's on the shelf, at what price, and what just moved — observable now, not reconstructed later.
Every number we show traces to a dated snapshot of a public catalog page. That's the whole trick, and it's why you can trust the rest of the numbers on this site. Read the full methodology.
Pricing
Built for the ~1,100 golf brands that will never buy enterprise research. Monthly, self-serve, cancel anytime. Checkout happens in the app.
$79
per month
$199
per month
$449
per month
Annual billing is ten months for twelve — two months free. All plans are self-serve and cancel anytime from the app.
FAQ
Public retailer catalogs — the same product listings anyone can browse. We take dated snapshots of each tracked catalog, normalize the listings, and compare snapshot to snapshot. Every figure we report traces back to what a public page displayed on a specific date. The methodology page walks through the whole process.
No, and we won't pretend otherwise. We never see units sold, revenue, sell-through, or inventory, and we don't estimate them. What we see is the shelf: what's listed, at what price, and what just changed. That's a leading indicator — markdowns, assortment cuts, and new-brand appearances usually show up on the catalog before they show up in anyone's quarterly sell-through report. If you need audited point-of-sale data, the enterprise research firms sell it; we're the affordable layer that tells you what's happening right now.
Currently TGW, Worldwide Golf, TrendyGolf, Fairway Styles, and Carl's Golfland, with more being added. Coverage depth varies by retailer — some catalogs expose more structure than others — and the methodology page explains how we handle that honestly.
Catalogs are snapshotted on a regular cadence and the dashboard reflects the latest completed snapshot. The emailed brief summarizes the week's changes every Monday. Each data point carries its observation date, so you always know how fresh a number is.
Yes. Pro plans include custom retailer requests — if a public catalog matters to your category, we'll evaluate adding it to the tracked set. On any plan, you can suggest retailers at hello@courseandcloth.ai and we prioritize by subscriber demand.
Self-serve, from the app, effective at the end of your current billing period. Plans are monthly by default; there's no contract, no sales call, and no retention flow to sit through.
Get started
Sign up in the app, pick a plan, and the next Monday brief is yours.